A legacy of seed innovation
Founded in 1983 in Western Australia, Lefroy Valley has always been driven by a passion for better seed and better farming. We began working with New Zealand growers in 1988 and established Lefroy Valley in 1990. Today, our focus remains the same: bringing growers high-quality seed, backed by practical support, to help them achieve stronger, more profitable crops.
How we work at Lefroy Valley
We’re a small team with a big commitment to growers. Our “feet in the paddock” philosophy means we work alongside you, sharing knowledge and offering honest advice. Every variety we introduce is trialled in New Zealand, allowing us to recommend for your local conditions. And if the best option isn’t ours, we’ll point you to the one that is.
Lefroy Valley partners with some of the world’s leading vegetable seed breeders, including Snowy River, KWS Vegetables, and Hybrid Seed Company. By supplying seed in original packaging and following strict HACCP/COP standards, we give growers confidence in quality, traceability, and performance.
Our purpose in action
We believe that great crops start with quality seed. We are committed to practical, hands-on support, honest advice, and long-term partnerships. We’re motivated by the success of the growers we work with, through sharing our knowledge, experience, and passion for better produce. Every decision we make is guided by integrity, a “can-do” attitude, and the belief that strong relationships and quality seed go hand in hand to create better harvests.
We are proud supporters of
Trusted seed solutions
High-quality vegetable seed, tested in New Zealand and backed by real grower support.
