Lefroy Valley Quality Seeds New Zealand

Lefroy Valley is New Zealand's top vegetable seed company delivering well-tested, quality seed to growers throughout New Zealand.

Email Us or phone 0800LEFROY
  • Home
  • About ▾
    • Seed Company: Lefroy Valley NZ
    • History of Lefroy Valley New Zealand
    • GMO Policy
    • Testimonials
  • Our Team
  • Our Seeds
  • Fertiliser ▾
    • Perlka Fertiliser
  • Updates▾
    • Latest News
    • Grower Solutions Magazine
    • Product Updates
  • Commercial Enquiries
  • DOWNLOAD CATALOGUE
You are here: Home / History of Lefroy Valley New Zealand

History of Lefroy Valley New Zealand

Lefroy Valley is a picturesque region 300 kilometres south West of Perth in Western Australia.

This location has a combination of fertile soils, temperate climate and abundant pure fresh water and is surrounded by Karri forest. This is the birth place of Lefroy Valley Seed Company.

Lefroy Valley Seed was founded in 1983. This business was conceived by a motivation to provide superior vegetable seed varieties to the founders own successful vegetable growing operations.

Soon after they selected improved new carrot and cauliflower strains as well as going nationwide with sales of Lefroy Creamgold onion strains. Within 2 years they had appointed agents and distributors nationwide and had secured the agency for Dutch breeding company Royal Sluis, for Western Australia and soon after all of Australia.

Lefroy Valley first started visiting New Zealand onion growers in the winter/spring of 1988, the initial introduction was the Lefroy Creamgold onion selection. These visits were made by Geoff Heard who was then based in Western Australia and soon after pioneered the business base in New Zealand in 1990. Geoff and his wife Jane opened an office in their home in Auckland early 1990, soon after returning from Western Australia.

Through hard work and diligence, vegetable growers could see the passion Lefroy Valley had for introducing new and improved varieties. Many quickly recognised the merits of these varieties through the professional information the company provided.

Lefroy Valley introduced a very innovative marketing policy  based on Feet in the paddock service  where  direct grower contact has been the key to success right to this day as we celebrate over 20 years in business.

The original statements of purpose for Lefroy Valley New Zealand were:

  1. To be the first choice of professional growers, vegetable processors and nurseries looking for direct, agronomically supported and prompt supply of well tested seed.
  2. Provide vegetable seed in original packaging and seed treatments that offer a genuine advantage
  3. To be recognised by quality breeding  companies as being their best option to partner them in trialing and market development of vegetable seed and seed technology

The basis of these original statements has remained our key focus to this day.

Find Seeds

Product Updates

Lefroy Valley Tomato Showcase

In July Lefroy Valley held an inaugural Tomato Showcase. With the discovery of Pepino Mosaic virus in New Zealand, the opportunity to visit … More...

"Lefroy Valley are very proactive in trying to find new and better seed varieties. They regularly conduct plot trials on our farm which gives us confidence when they commercially release new varieties.”

Commercial Growers

  • View Seed Catalogue
  • Contact a Lefroy Sales Rep
  • Perlka Fertiliser
  • Make an Enquiry

Download Seed Catalogues

Get in Touch

94 John Street, Pukekohe 2120
Auckland, New Zealand
Email Lefroy Valley
Ph: +649 238 3593

Copyright © 2025 Lefroy Valley New Zealand · 94 John Street, Pukekohe 2120, NZ · Lefroy Valley Australia · Log in